Becoming a thought leader on LinkedIn doesn’t happen overnight. And, it doesn’t happen randomly. It takes hard work and commitment. In this post, we are going to review what a content schedule might be for your original content for a month.

• Pick a topic (and if you can’t think of one, try one of these)
  • Questions your clients have asked you
  • Keynote topics from a conference you have attended
  • Google top blog posts (don’t read them just take inspiration from the titles)
  • Look at questions in Quora and other community sites
  • Check out BuzzSumo.com
  • Look at the table of contents from some of your favorite books
  • Browse through podcast titles
• Write the blog first
  • What is the challenge
  • Record the clear take-away(s) your audience will get
  • Name it – clever but not too clever – they have to know what they are going to get when they click through the link
  • Add search-engine-optimized words
  • Make or buy a graphic that is consistent with your digital brand
  • Decide on a call-to-action
    • Download more insights in an ebook
    • Set up a call
    • Register for a webinar
• Create 4-8 images
• Create …